Google recently introduced a new type of broad-based match called ‘Session-Based’. Meaning, one can target visitors based on their search sessions, so the Googlers could be seeing same ads during that session even if they moved on to searching another product. There is a problem with this new broad based search and I believe its best explained with an expample. Say, Mark is searching for “SEO Services” for his new

Broad Session-Based - Google Adwords

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